With the sanitary industry competition, industry concentration is from high to low, thenfrom low to high of a process. Some enterprises will win in the competition, to grow, to become the industry leader. The winning companies, have to the scale of victory, but also to the winner, however small and medium-sized enterprises is like living in the food chain at the bottom of the animal, always in a position to fight for their own survival,therefore, in this industry, identify the market localization has been plaguing thebathroom small and medium sized enterprises.

"The countryside surrounds the city" road

All the time, all the major brands are one or two grade market as the arena fight, fightwith each other for many years, gnaw as, brand concentration increasing, brand awareness has become the first choice of consumers buy bathroom. At present the national discourse power has been concentrated in a few hands more than a dozenbrands, small brands to compete with them, very difficult. However, in the market of the three or four big brands, because too busy, has not established a complete marketingnetwork and customer service service system. Therefore, small brands have the opportunity to breath, small brands should consider marketing focus to three or four markets and rural markets.

Further understanding of the rural consumer demand

At the same time, the development of small and medium-sized brands in the townshipand rural markets, emphasis should be put on the market research, understand the consumer demand consumer real. From the current rural consumption level, China'sper capita income of farmers is low, from the bathroom spread income line and there is a long distance. Therefore, the purpose of urban and rural market consumptionbathroom clearly there is a huge gap. Rural consumption sanitary purpose clearly moreis used in the production and operation, rather than simply to enjoy life. Global network that according to the characteristics of rural sanitary ware sanitary environment anddevelopment, to meet the special needs of rural sanitary ware, but also must pay attention to the problem of small and medium sized enterprises.

So, to shrink the front, focus on the advantages, to create regional brand. Good saleschannels and customer service service system in a relatively small area. At presentsituation, the effective way for enterprise development mode selection of small and medium enterprises in the bathroom.